5 Conversion Rate Optimization (CRO) tools every Law Firm needs

Conversion Rate Optimization (CRO) Tools for Law Firms Insiteful.co

What is Conversion Rate Optimization (CRO)?

6 CRO tools every law firm should use:

1. Form Abandonment Tracking

2. Funnel Analytics

Conversion Rate Optimization (CRO) Tools for Law Firms Insiteful.co

3. Smart Insights

Conversion Rate Optimization (CRO) Tools for Law Firms Insiteful.co
  • Low Motivation
  • Unclear Value Proposition
  • Lack of Relevance
  • Lack of Incentive
  • Distractions
  • Anxiety or Friction

4. Conversion Rate Optimization Survey Tools

  • On-site polls or surveys — These embedded surveys allow you to collect feedback in the moment on your website. This is a great method for getting immediate feedback from potential clients on your website. You can also segment such surveys to target specific users (ie. returning visitors) based on activity & demographics.
  • Email surveys — Law firms can use email survey tools to gather client sentiment insights and demographic data. Email surveys are a great way to capture detailed information from current clients as well as prospects.

5. Conversion Rate Optimization Maps

  • Click heatmaps — As the name suggests, these track where visitors click on your site. You will get a visualization of clicks represented as heat: the “warmer” a spot is, the more clicks it received.
  • Scroll maps — This is helpful in understanding how much of a page that visitors actually look at. These maps visualize how far down on the page people scroll, so marketers can better plan their content generation.
  • Mouse movement maps — To better understand what visitors are looking at, these maps depict where your visitors move their mouse (sometimes called “eye tracking”). Oftentimes, hidden insights can be found in examining where users hover, rather than click.

6. A/B Tests

Why Use Conversion Rate Optimization Tools?




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