How to recover incomplete entries & abandoned booking forms in Acuity

3 min readNov 26, 2022


Acuity Scheduling is a user-friendly booking solution that enables customers to choose times based on real-time availability. Acuity’s appointment scheduling software allows you to set your availability and preferences, so clients can self-schedule appointments online. The platform includes a robust feature set spanning from multi-calendar sync, and email + SMS reminders, to intake forms and activity tracking.

Acuity offers a powerful intuitive scheduling platform, but something to consider if you use Acuity Scheduling to power your booking forms:

Track & recover form abandonment and incomplete bookings in Acuity Scheduling with Insiteful
Track & recover form abandonment and incomplete bookings in Acuity Scheduling with Insiteful

Studies have shown that as much as 2 in 3 website visitors that start filling out your forms won’t finish. This means that you are probably losing potential customers unless you are not tracking your Acuity Scheduling booking forms.

If you’re looking for a solution to recover lost bookings & missed opportunities from your Acuity Scheduling booking forms, tt doesn’t have to be complicated: Here’s how to effortlessly recover leads by tracking partial form submission data in Acuity Scheduling, using Insiteful — it takes just 90 seconds to set up. Close more bookings from your existing marketing efforts with Insiteful’s turnkey form tracking for Acuity:

How to track form abandonment in Acuity Scheduling

Ready to start capturing & tracking leads from your forms? With Acuity Scheduling and Insiteful, it just takes a couple clicks:

  1. Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.

2. Install code: you can track booking forms powered by Acuity Scheduling just like regular HTML forms — simply copy the code from the Install page in Insiteful and paste it into the “HTML Tracking Code” box in Acuity Scheduling, by following the steps below:

Where to find the “HTML Tracking Code” box in Acuity Scheduling:

  1. Click Integrations in the left hand menu.
  2. Click on Analytics & Conversion Tracking
  3. Search for “Custom Conversion Tracking” and click Setup
  4. Click Integrations in the top menu, and choose Integrate a 3rd party Tracking System

Form tracking & lead recovery with Acuity Scheduling + Insiteful

When you login to the Insiteful dashboard, three powerful form analytics reports are at just one click away:

1. Report: Form Analytics & Field Insights

Clicking on the chart icon next any given web form on the Forms page will bring you to the report pictured below: a top-level summary of your form performance, visualized as a funnel, along with smart recommendations on areas for improvement (i.e. the “confused field” warning below).

Insiteful: form funnel analytics and field bottleneck insights

2. Report: Partial Form Entry Tracking

The Form Fills report (pictured below) shows the contacts that are filling out your online web forms. In cases where we’re able to collect enough partial data to assemble contact information, we’ll send you an email notification and add the profile to the Leads page.

Insiteful: partial entry and incomplete form submission tracking

3. Report: Leads Page

As mentioned earlier, the Leads page lists all email leads where Insiteful is able to capture sufficient contact information from partial form entry data. On this page, you can assign automatic follow-up sequences to send drip emails to convert these leads. For more about automatic follow-up and other features of Insiteful, click here!

Originally published at on November 26, 2022.