How-to track & reduce form abandonment in Fluent Forms
Insiteful helps you capture form entries and extra leads from your existing web form in just a few clicks. Apart from helping you capture 100% of leads that fill out your forms, our plug-n-play solution also enables you to increase your conversion rate with power-ups (i.e. save & continue later), auto follow-up, and smart insights (i.e. confusing form fields).
How to track Fluent Forms
You can track any forms created with Fluent Forms by following the usual method for tracking web forms with Insiteful, but we’ve included some specific instructions below for your convenience.
Automagically uncover more leads from your website: capture & convert 100% of the users that start to fill out your Fluent Forms — even those that don’t finish. There’s nothing more disheartening than missing out on a potential opportunity due to form abandonment or website drop-offs; Insiteful is here to seal the leaks in your funnels.
Learn more about how-to easily track, optimize & convert more leads from your Fluent Forms — start capturing form-fill data with Insiteful. In just a couple clicks, your website could never miss another lead.™
We’ll show you here how to track partial entries and incomplete submissions from any Fluent Forms form below. That said (generally speaking), these instructions should work for any web form (even those built outside of Fluent Forms or with vanilla HTML)
How to track Fluent Forms with Insiteful
Ready to start capturing & tracking leads from your forms? With Fluent Forms and Insiteful, it just takes a couple clicks; follow the instructions below, depending whether you want to install Insiteful on all your forms, or just one:
How-to track partial entries & leads in Fluent Forms with Insiteful
- Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.
2. Install code: Adding Insiteful to your WordPress website is as simple as installing the plugin by downloading here or searching “Insiteful” under Add Plugins. Once you’ve installed the Insiteful plugin for WordPress, simply follow the instructions on the Insiteful settings page (screenshot below): you’ll be asked to copy the activation key from the Installpage to confirm your installation. That’s all there is to it!
Use Ninja Forms, Gravity Forms, Formidable Forms, Forminator or some other form builder? Insiteful is compatible with any form builder & website platform: click here to browse form tracking instructions for other platforms!
When you login to the Insiteful dashboard, three powerful web tracking reports are just one click away:
Fluent Forms Funnel Analytics
Clicking on the chart icon next any given web form on the Forms page will bring you to the report pictured below: a top-level summary of your form performance, visualized as a funnel, along with smart recommendations on areas for improvement (i.e. the “confused field” warning below).
Fluent Forms Partial Entry Tracking
The Form Fills report (pictured below) shows the contacts that are filling out your online web forms. In cases where we’re able to collect enough partial data to assemble contact information, we’ll send you an email notification and add the profile to the Leads page.
Fluent Forms Leads Recovery
As mentioned earlier, the Leads page lists all email leads where Insiteful is able to capture sufficient contact information from partial form entry data. On this page, you can assign automatic follow-up sequences to send drip emails to convert these leads. For more about automatic follow-up and other features of Insiteful, click here!
Fluent Forms Email Follow-up
You can easily set up an email auto-responder or follow-up sequence for your Fluent Form, so you can reach out to potential customers immediately after they start typing entries into your form. Although Fluent Forms was not designed for email marketing, you can still send custom emails in minutes using Insiteful and other Fluent Forms integrations like Mailchimp or Campaign Monitor. It takes just a few minutes to set up automated replies such as email confirmations, upsell/cross-sells, remarketing campaigns, and order/receipt emails to be sent automatically.
With Insiteful + Fluent Forms, lead recovery is effortless: automatically re-engage prospects that don’t complete your forms with email follow-up — simply choose from our library of template sequences, customize your own, or use your existing marketing software! There are a few different ways you can automate email follow-up for your Fluent Forms with Insiteful:
- Native email follow-up:
To use Insiteful’s built-in automatic email follow-up functionality, go through the Follow-Up Guide, which walks through the steps to enable Insiteful to automatically send follow-up drip emails on your behalf.
2. No-code CRM integrations:
If you already have sophisticated follow-up workflows set up in your CRM, you may prefer to sync leads from Insiteful to your customer management software and configure email sequences from there. Insiteful makes this easy thanks to our no-code integrations with leading CRMs such asHubSpot, Salesforce, Podio and more.
3. Zapier integrations:
If you use another email provider (ie.MailChimp, SendGrid, etc.), you can use Insiteful’s official Zapier app to automatically sync recovered leads to your mail merge software of choice.
Fluent Forms Abandoned & Incomplete Forms
Whenever visitors fail to submit a form through the last button, they leave behind incomplete entries. For instance, forms may be abandoned due to technical difficulty or a lost network connection. Alternatively, visitors may spend a long time on each page of the form if it requires lengthy answers. Regardless of the reason, businesses seeking to boost their online lead generation should capture & restore incomplete entries so prospects can continue editing them.
Unfortunately, traditional analytics like Google leave marketers completely blind to incomplete form entries — abandoned forms will slip by completely unnoticed unless you use a specialized partial form entry tracking tool like Insiteful. With a simple line of code, Insiteful will automatically recover abandoned forms & incomplete entries from your entire site!
Fluent Forms — Save & Continue Later
Want to allow your users to save & continue later on your web forms? It doesn’t have to be complicated. With Insiteful, it takes just one click to upgrade any of your existing forms to allow users to save & resume progress without losing incomplete entries- so they can pick up where they left off later.
For the hundreds of teams that close deals via web forms (i.e. orders, price quotes, support requests, contact), abandoned forms are a critical issue that directly impact bottom-line revenue. Unfortunately, many teams are forced to accept losing out on these opportunities due to the limitations of their form builders. Insiteful empowers marketers to easily track & optimize their existing forms, regardless of the underlying platform or builder!
One of our most popular power-up’s is the “Save & Continue Later” feature: it takes less than 90 seconds to enable & achieved conversion lift of >12% in case studies! That is equal to more than 1 extra lead for every ten you’re getting today, with virtually no extra work. Simply visit your domain settings, enable the saved progress power-up, customize the time delay to your liking, and you’re all set! See the full instructions for enabling Save & Continue Later here.
What is Fluent Forms?
Fluent Forms is a WordPress plugin for creating responsive forms in WordPress websites, with an intuitive drag-and-drop interface. Easily design & automate professional web forms for your business with their beautiful templates.
With Fluent Forms you can create any kind of forms for your WordPress blog: whether a simple contact form, or a self-hosted conversational (a-la-Typeform) lead page. Their form builder is a popular solution for WordPress users seeking to create beautiful custom lead capture forms, order forms, and more, with automated data collection.
Fluent Forms Key Features
Fluent Forms includes vital features like drag and drop, conditional logic, style, and layout — all free of charge for all users.
Fluent Forms is a lightweight and beginner-friendly form builder tool to empower online businesses, without any coding knowledge. This drag-n-drop form builder has an easy-to-use interface, with a built-in theme designer to add your own custom branding. Fluent Forms can do far more than simple contact & signup forms — you can collect payments, accept file uploads, and craft robust designs such as multi-page and conditional form field logic. The Fluent Forms platform stores form submissions in the cloud and notifies you in real-time (via email &/or text) anytime a form is submitted.
Fluent Forms Form Types
Fluent Forms makes it easy to create all different types of forms: contact forms, membership applications, payments/orders, newsletter sign-ups, and more. Fluent Forms comes with a wide variety of ready-made form templates for your convenience, across a wide arrayof categories (from Business, eCommerce & Marketing to Surveys, Education & Social)
- Enrollment Forms
- Evaluation Forms
- Contact Forms
- Booking Forms
- Survey Forms
- Transcript Forms
Regardless of what you’re trying to achieve, it takes only a few minutes to create a lead form with Fluent Forms’s intuitive builder: you can start from scratch or choose one of the turnkey templates.
Fluent Forms Integrations
Fluent Forms can be easily integrated with your existing tools. Fluent Forms integrates with some of the leading business solutions, such as Stripe, PayPal, and WordPress.
The Fluent Forms platform supports over 30+ native integrations such as Slack, Dropbox, and Google Sheets. Fluent Forms users can take advantage of plugins for Stripe and WordPress, as well as no-code Zapier integrations with 3000+ more apps.
Insiteful pairs with your existing form builders.
Make every click count and get more out of your existing web forms + marketing efforts with Insiteful: the all-in-1 form abandonment tracking & optimization platform.
Our users are able to boost their form conversions by 10–15% simply installing Insiteful’s form tracking. It takes just a couple clicks (<90 seconds), to track all your existing forms with Insiteful (whether you use Fluent Forms, a different solution, or a combination of various other form providers). Learn more about what Insiteful can do for you:
- Capture partial form entries & abandoned forms
- Recover leads with email, phone &/or address data
- Instant lead notifications (email, Slack, etc.)
- Track referrer & IP for all form submissions
- IP-based location: country, state, city, etc.
- Record query parameters, referrer, etc.
- Saved progress for returning users
- Built-in automatic email follow-up
- Open & click tracking for emails
- Sync to CRM or 3rd-party software
- Form funnel analytics: from start to finish
- Abandoned form field insights (ie. confused form fields)
Originally published at https://insiteful.co on December 16, 2021.