How to track your lead form’s performance

Form Performance Indicators (KPIs): What to Measure

Insiteful.co: track & optimize your lead form’s performance

Traffic & Demographics

Form Engagement

Lead Generation & ROI

Tools to Track Form Performance

Form Abandonment Tracking

Insiteful.co: track & optimize your lead form’s performance

Heatmaps & clickmaps

Form field analytics & funnels

Insiteful.co: track & optimize your lead form’s performance

Segmentation & enrichment

Best Practices

  • Position your form above the fold where the user attention peaks.
  • User correct layout. For most forms single-column layout is better than double-column layout.
  • Try to reduce the number of fields.
  • Optimize your call-to-action button.
  • Get Rid of CAPTCHA
  • If not necessary, don’t ask for phone number.
  • Be transparent with privacy policy and provide social proof.
  • Conduct A/B testing

Form analytics

Automatically track & optimize your forms with Insiteful

Insiteful.co: track & optimize your lead form’s performance

--

--

--

No more missed opportunities™

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Inditex Growth: Future Profit Streams

Video Commercials 101: How to share your business origin story

How not Let Your Youtube Channel Die

Hundreds of Digital Freebies You Can Download in December 2021

SimilarWeb vs Alexa — which one is better?

Work From Hotel: who wins the name game? #WFH

Aligning go-to-market teams and operations

People don’t buy video

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Insiteful

Insiteful

No more missed opportunities™

More from Medium

My Experience at Lets Grow More Community

Imposter Syndrome

The Case for Hobbies on Technical Resumes

Talking To Executives: 4 Lessons Learned As A Data Scientist Pitching New Project Ideas To Gain…